Website Optimization

The website needs to be optimized for chosen key phrases and related content.

Search Engine Optimization

Intense work outside of your site needs to be performed for exposure and top placement.

Online Advertising

Various methods of online advertising for lead generation.

QUALIFICATIONS

MSWEB has extensive experience with complex, high-load web applications, site builder systems, website design, corporate branding, advertising, marketing, and product packaging. Our full portfolio is available upon request. We would also be happy to meet in person to provide an interactive tour of a variety of projects we have completed.

PROPOSAL DETAILS

SITE OPTIMIZATION (ON PAGE OPTIMIZATION)

On page optimization includes all optimization done internally on your new or current website. Marvinsweb will optimize the website and ensure it is focused on the correct keywords and built for correct indexing in the search engines.

While this is a crucial part of search engine optimization, on page optimization does not increase traffic or position.

Page Optimization

Page optimization involves complete keyword, title, and site description meta tag optimization for each page on your site to make certain your code conforms to current search engine standards. Other services we will perform include load time optimization, code validation, keyword density, and more.

Website Design or Redesign

If needed, we will revise home page to focus heavily on the call-to-actions. Marvinsweb will optimize the inner pages as well, to focus on their individual key phrases. Both will ensure better conversion rates and clarity of the purpose behind the website.

Content Pages

To get a content-rich site, we can insert additional pages with related content. Each page will focus on a certain key phrase. They can offer useful tips, help, or information to readers online. Content pages can be articles from other sources, or self-written. If needed, we offer the service of writing the content for you. Along with the focus of each key phrase, the ultimate goal behind these pages is to gain inbound links from other sites and the website in general.

Forums

Forums are discussion-driven pages on the site where users can read and comment on specific topics. Forums are a good way to increase user retention and site relevancy.

Blogs (Online Journal)

Blogging is the current trend for the owner of the site to add comments, opinions, etc. to related topics. Blogs increase the number of pages on your site as well as increase retention and overall number of hits.

News Feeds

Links to articles and other information on your site add an information-rich portal for users to access. News feeds and other methods such as forums provide free information to users which in turn increase hits, links, and retention.

TRAFFIC AND POSITION BUILDING (OFF PAGE OPTIMIZATION)

Off page optimization involves all optimization done externally for your website. In other words, we work with other websites, search engines, and other channels to boost traffic to your site.

Research

We will research your market and competition. This includes which key phrases are the most relevant your products or services and are being most often used by consumers in the search engines. We research the amount of competition which in turn helps to determine the cost to compete for top placement.

Reporting

Quarterly or monthly keyword ranking reports are broken down by individual search engine. Included is a report of your site's link importance and traffic importance—two very important scores given by search engines.

Manual Submissions

Many submissions have to be done manually to major search engines (Google, Yahoo, MSN). We will locate, submit, and track the status of each submission.

Directory Submissions

Search engines tend to give sites listed in directories more importance because each listing is reviewed by an actual person. This is one reason why some directories charge a yearly fee for a listing (ex. Yahoo!). The fees are included in the cost of the search engine optimization. If you plan to do a monthly retainer, your site will be manually submitted to a certain number of directories each month.

Inbound Link Building

The science behind this is simple: the more relevant and valid links you have to your site, the higher the rank on the search engine. We focus heavily on getting your site linked from other relevant sites.

Reciprocal Link Building

Cross-linking websites is an effective way to gain search engine ranking. Thus, reciprocal link partners and directories help to gain your link numbers. Each reciprocal link requires an email or form submission and a code placement on the website. Sometimes the code must be placed on the home page. We will consult you prior to placing any outbound link on the home page.

Reciprocal Link Directory

unlimited to the number of links serviced. We recommend adding only related outbound links to your site.

Pre Sell Pages

A pre sell page is a content-rich page with a call-to-action or link to your site. Pre sell pages are placed on other content-related sites and have the purpose of advertising your product or site.

SEARCH ENGINE MARKETING CONSULTING

We offer hourly or retainer rates on search engine consulting, e-marketing, or traditional marketing. We can come on-site to your place of business or set up phone-call sessions. We are eager to share the knowledge and expertise we have obtained over the years.

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